Bakery, Chocolate & Confectionery
Confectionery falls into two segments, firstly being the bakers’ confection and sugar confection. Bakers’ confection includes pastries, cakes and baked products namely biscuits and cookies which are primarily flour-based products. Sugar confection includes candied nuts, chocolates, chewing gum and other confections that are made primarily of sugar. The bakery and confectionery segment heavily revolves around the use of chocolate, where its extensive use could be attributed to it being such a versatile ingredient which can be enjoyed both savoury and sweet.
How are Speciality Ingredients used in the Bakery, Chocolate & Confectionery Segment?
Markaids offers a wide range of solutions for the Bakery, Chocolate, and Confectionery industry. In the bakery sector, speciality ingredients are commonly utilised to enhance texture, minimise breakages, and ensure bake or freeze-thaw stability. In contrast, for chocolate and confectionery products, Markaids focuses on providing ingredients that improve workability, viscosity, mouthfeel, and prevent fat bloom issues.
Healthier Choice Logo, Healthier Choice Symbol, and Healthy Trends
In recent years, there has been a growing trend among food manufacturers in Malaysia to produce healthier products with lower sugar and sodium content, as well as increased fibre levels. The Healthier Choice Logo (HCL) is an initiative by the Ministry of Health Malaysia that enables consumers to quickly identify healthier products by looking at the front label packaging. Similarly, in Singapore, the Healthier Choice Symbol (HCS) is used to help consumers make informed food choices.
This emphasis on healthier products has been a force in the food industry, encouraging food manufacturers in Malaysia and Singapore to reformulate and innovate new products with healthier options. Markaids also works closely with local manufacturers to meet the nutrient criteria set by these initiatives, providing appropriate ingredients for fibre and mineral enrichment, as well as offering solutions for reducing sugar and sodium levels.
Your Challenges, Our Priority
It’s always a challenge for food manufacturers to keep up with ever-changing market trends. Either you are riding on a new trend or setting up the trend, it requires a lot of work – from research and development to sourcing for the right and smooth supplies of raw materials, all while taking costings and sustainabilities into account. Therefore, Markaids puts high priority to work with food manufacturers in Malaysia to provide the most effective solutions. We are ready to support our customers not just with technical ingredients, but with all the necessary technical knowledge and consultations including lab-scale trial and prototype.
Our Specialty Food Ingredients
Texturising Agents
Improves overall texture and appearance of your product with the right thickness, viscosity and mouthfeel.
Our Products
Flavouring
Reduce sugar and sodium in your product to keep up with the market demands for healthier choice while maintaining the desired taste. Complete your product with irresistible flavour with our range of oleoresins and complete seasonings.
Our Products
Appearance
Colour loss is commonly faced during processing and storage. It causes the products to be dull and less appealing to consumers. Restore the colour loss with your desired colour while ensuring uniform colour in every batch.
Our Products
Nutritional
Add value to your products with nutritional enrichment such as minerals, fibers or proteins.