What is Food Seasoning?
By definition, seasoning is the process of enhancing food with a particular flavour or taste by adding a mixture of salts, spices, and herbs. The combination of these ingredients creates deep, balanced, and flavoursome food. It enhances the aromas and tastes of food making it delectable and even more mouth-watering.
No one likes their food to taste bland, thus, making food seasonings essential in most meals. It is also an essential ingredient in the food industry, enabling exciting innovations for new product development with unique and trendy flavours in Malaysia.
Localisation and Globalisation of Food Seasonings in Malaysia
A well-seasoned food may combine 4 basic elements to complement each other — salt, acidic, hot, spicy, or sweet. But with different combinations of ingredients especially herbs and spices will impart a distinct flavour profile. Every culture and ethnic cuisine has its own seasonings and spices unique to its taste. The aroma and taste of one’s own ethnic cuisine are what usually make us feel close to home.
Malaysia, being a multicultural country, we never fall short of choices – western, Mexican, Asian, or middle eastern cuisines, you name it. Today we get to see these food cultures being incorporated by top brands. These flavours appeal to consumers and evoke nostalgic emotions especially when marketed with festivities campaigns.
The appreciation of the local and global food culture opens up more innovative ideas for food producers to engage with their consumers with creative and unique flavours.
Make it Hot and Spicy
In the last few years, we’ve seen top and local brands in Malaysia bringing up the heat level of their food products. Beyond the intense heat level, these brands also adopt them with specific ethnic flavours such as Habanero, Ghost Pepper, and Szechuan Mala.
The Szechuan Mala originates from Szechuan, China, and it was the emergence of mala hotpot restaurants that quickly caused this flavour to gain popularity among local consumers with its spicy and numbing profile. The Szechuan Mala widely spread throughout various food products and soon dominated the snacks, instant noodles, and fast food scene. Some examples include Mister Potato Mala and Texas Mala Tenders.
Hot and spicy are commonly associated with savoury foods. But not to be leave behind, the chocolate and beverage segments also had their share of innovation with chillies and spices. For instance, in conjunction with Halloween 2020, 7-Eleven introduced a special edition Ghost Pepper Cola. Meanwhile, Kit Kat kicks up a notch with Nasi Lemak flavour.
Better Quality, Healthier and Tasty Food Seasoning With Season-aid™
As a food seasoning supplier, we very much understand the challenges that food manufacturers often face. So now, let’s talk about factory-level production using food seasonings. Traditionally, food seasonings are made with combinations of raw spices. But, using raw spices on a large manufacturing scale may come with some challenges, particularly in terms of quality. When exposed to a higher temperature, raw spices are more vulnerable to flavour and colour loss.
With years of research and development, our experts in Markaids’ Innovation Centre have developed Season-aid™ to help food manufacturers to overcome these challenges. Our Season-aid™ was developed to ensure consistent quality in every batch with a standardised, uniform profile, and pungency. As compared to raw spices, Season-aid™ provides a much stronger profile with a lower dosage, making it premium quality.
Apart from consistent quality, our experts also took into consideration of Malaysian consumers’ increasing interest in healthier F&B products. Based on the customer’s expectations, Season-aid™ is customisable for low sodium and no MSG option. As we’re fully equipped with our own manufacturing facilities, we are able to deliver at a sizable minimum order quantity (MOQ) and customised profile. All based on your preferences.
We offer a wide unique selection of Season-aid™ based on our 5 main taste profiles — Fiery Spicy, Aromatic, Meaty, Tangy, and Grill.
The TOP 5 Best-Selling Season-aid™
- Season-aid™ Tom Yum
- Season-aid™ Szechuan Mala
- Season-aid™ Smoke
- Season-aid™ Hot & Spicy
- Season-aid™ Charcoal Grill
Why Use Season-aid™?
- Wide, on-trend and unique seasoning profiles to extend your product range
- Customisable seasoning profiles to suit your preferences
- Premium and consistent quality seasonings
Why is Markaids Your Preferred Food Seasoning Supplier in Malaysia?
Markaids’ mission is not to only supply food seasonings to our customers, but to inspire and enable advancements in the food industry. We do so through credible science, consistent quality and innovative ingredients. With more than 40 years of experience in the food industry, we understand all too well the common challenges faced by food manufacturers when developing new products. The biggest challenge in launching a new product is the consumers’ feedback. Thus, we help you to identify the latest trend and provide a wide range of seasonings that is on-trend. Our Season-aid™ range also helps you to extend your product with a variety of unique seasoning profiles.
Food Seasoning Manufacturer With Innovative Ideas
Our well equipped in-house Innovation Centre and Production facilities, allow us to cater to your specific needs by developing custom seasoning profiles. As the preferred food seasoning manufacturer and supplier in Malaysia, we are able to tweak the seasonings to suit your preferences. Our regulatory team ensures to only deliver premium and consistent quality seasoning.
We believe in constant innovation and creating value as a leading food seasoning manufacturer by developing new ideas and facilitating better products for good consumers’ feedback.
